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Destination Branding and the “special” Cork DNA
We’ve been privileged to have been working on a really interesting marketing project in conjunction with Colliers International, Placematters and Location Connections for the Cork region, which was...
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Power up your Profile
Who are you? What are you all about, what are you interested in, what are you passionate about, what is your expertise? What parts of you do you want to reveal and what are the parts of you that are...
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Hashtags and Breadcrumbs
I see the confused look on their faces and Hashtags are often just one step too far! “What is all this hashtag business?” I get asked. At times it does feel like we are talking another language… At my...
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Do you need to change your uniform?
I decided I better wear a suit for the day as we had a meeting with quite a senior group who most definitely would be wearing suits – I’ll always try to make sure it is a sharp suit with something...
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Big brands and the shopping bag test
We pop the boot open and the usual process of fishing out a bag or two to do our shopping starts. I really hate having to do a big ‘weekly shop‘ so most of our shopping is done as required. The store...
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For the people who colour outside the lines
I had a fascinating chat with Phil Cullen, the Mountain Man himself who is the really nice guy who started the Mountain Man Brewery in a place that I had never heard of before, Renanirree in Cork....
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SEO and the impact on your brand
A Simple test ….do a Google search using the keywords that describe what your organisation does and see how your website performs. ‘Crisis PR in Ireland’ , ‘PR firms in Dublin‘ …. Do your own search...
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Hiding your story
We were having this big battle with a client about our approach to generating press coverage for her new business. She has a fabulous new product, with some really unique features, which she has...
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Branding or just Storytelling?
Jeff Bezos, CEO of Amazon perfectly summarised branding when he declared “your brand is what people say about you when you leave the room“ So..branding isn’t about logos or tag lines? …it is actually...
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Personal branding and your Coat of Arms
There is a lot of talk these days about the importance of your ‘personal brand‘; how you always need to be aware of it, how you should project it and how you should protect it. It is talked about in...
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Hoovering and Storytelling
Typical..just as we are skint at the start of January and all the bills are flying in our Dyson vacuum cleaner decides to pack up. I guess its not too bad as the previous one served us well for over...
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You, your story and your www
Before it was your shop front, your building, your address or your Golden Pages listing that were the main things that would create that first impression to make you and your business look good. While...
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Artisan and things we believe in
Many years ago (in the late eighties/early nineties) I was the general manager of a Guinness owned company in Cork called Deasy’s. We manufactured soft drinks and we distributed beer and soft drinks...
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“Staff wanted” and huge little details
I was having a birthday breakfast with my fantastic daughter, Ellen in one of our favourite spots in Cork, Liberty Grill. This extremely busy spot is run by Denis O’Mullane who is an experienced and...
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Promoting Cork in London and Leadership
We were delighted to have won the tender with Cork City Council to support them with the sponsorship of and participation in the FDI Forum in London, which was run by the Financial Times. For me it...
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Dyson – Rising to the Customer Service Challenge
Back in January our Dyson vacuum cleaner packed up and we were more than happy to replace it with another one. It’s a brand I really believe in, so much so that I wrote a blog about it called...
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Mickey Mouse
Imagine he hands you his business card. You look at it and smile and say “You are Mickey Mouse” Imagine she hands you her brochure. You look at it and smile and say “Ye are a Mickey Mouse outfit”...
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Mahatma Gandhi gives valuable advice about Branding
I read this simple piece by Mahatma Gandhi, which could easily be used to help you describe the “essence” of your brand: Your beliefs become your thoughts… Your thoughts become your words… Your words...
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The Culture Creep
Tony Hsieh, CEO and founder of Zappos speaks about culture in a very clear way “Our belief is that if we get the culture right, most of the other stuff – like delivering great customer service, or...
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Dreaming Big is banned in Ireland!
Our state broadcaster, RTE has just banned the Budweiser commercial featuring UFC fighter and Irish hero Conor McGregor. The banning has already led to newspaper articles, much discussion and a huge...
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